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Q&A: Exclusive Interview with Ben Oleynik of Zoo York (2013)

Q&A: Exclusive Interview with Ben Oleynik of Zoo York (2013)

Zoo York is one of New York’s most recognized skateboarding brands worldwide and behind the scenes Ben Oleynik keeps everything in check. From managing the team to all the Marketing & PR Ben does it all and he’s a ripper too! We had a chance to interview the Canadian transplant and here’s what he had to say about how he got involved with Zoo, Zoo’s rep & team to the latest Zoo York Kings series. Q. So you’ve been running the show at Zoo York for a few years now. Tell us a little bit about how you got involved with Zoo. A. When I first moved to New York, I met SteveR [Rodriguez] and [Mark] Nardeli at 5Boro and started helping them out with some Summer events and other marketing stuff they had going on. Nardelli also ran ZOO at the time and hooked me up with a job and a work Visa. He really took me under his wing. He put my first Visa on his personal credit card before he even knew if he could get reimbursed for it. Nar is a G. I owe him so much. Q. Zoo York’s rep has been bruised up a bit throughout the past 20 years. How has that impacted the brand and how are you maintaining the Zoo York reputation? A. The brand has experienced some growing pains over the last 20 years, however, we’ve worked super hard and ZOO is in a great place today. We’ve got an amazing team of six PROs, three AMs and an international squad. We build special product for core shops. We...
5Boro Interview: Part 3 – “Join, or Die” Deck Series Explained (2012)

5Boro Interview: Part 3 – “Join, or Die” Deck Series Explained (2012)

In the conclusion of our multi-part interviews with 5Boro, Mark Nardelli gives an inside look at 5Boro’s NYC office and explains their latest  “Join, or Die” deck series. This series is definitely one of 5Boro’s best, find out what inspired each variation of the snake graphic straight from the source! Huge thanks to the 5Boro family for taking time to do this interview series with us. Additional thanks to everyone who reposted (attempted list below). Additional Links:  Have you watched part 1 & part 2? Watch 5Boro’s “Join, or Die” in full on Thrasher. 5Boro’s Site 5Boro on Facebook 5Boro on Twitter Thanks to the following sites: The Skateboard Mag, Hypebeast, SLAP, Rad Collector, Hella Clips, Skate Daily, True Skateboard Mag, Transworld Business, Focus Mag, Lowcard & 12ozProphet. Also thanks to everyone who blogged & posted via...
5Boro x Carhartt W.I.P. Video by Pontus Alv (2012)

5Boro x Carhartt W.I.P. Video by Pontus Alv (2012)

Detroit and NYC connect in this 5Boro x Carthartt W.I.P. video. It’s the follow up to the recent product release of Carhartt W.I.P. X 5BORO NYC. The video (shot by Chris Mulhern) showcases the Carhartt and 5boro Crew skating from the busy streets of NYC to the desolate industrial areas of Detroit and features the journalistic art of Pontus Alv mixed with photos shot from Bertrand Trichet and Luidgi Gaydu. Peep the product on  5Boro.com or Carhartt-wip.com, watch the video...
5Boro Interview: Part 2 – “Join, or Die” World Premiere (2012)

5Boro Interview: Part 2 – “Join, or Die” World Premiere (2012)

For Part 2 of our multi-part interview with 5Boro we joined them along with fans, friends & family for the world premiere of “Join, or Die” at Santos Party House in NYC. We take you into the heart of the premiere and catch some words from Quim Cardona, Ron Chatman, Willy Akers, Dogbone and Amy Gunther. More 5Boro in Part 3, coming soon! Additional Links: Have you watched Part 1? Photo recap from the premiere here. Don’t miss Thrasher’s online video premiere of “Join, or Die” tomorrow (2/24/2012). Props to everyone who linked up Part 1: Slap, Low Card, Hypebeast, HellaTrill, Hella Clips, ThrowUpTheHorns, Transworld Business, DailyGrind.kr, Lost Art, Dank, Recordings Of Boardings and everyone else who shared/posted it, thank...
Photo Recap: 5Boro Join or Die Premiere (2012)

Photo Recap: 5Boro Join or Die Premiere (2012)

5Boro packed out Santos Party House last night for the “Join, or Die” world premiere. Fans waited outside on a huge line wrapping around the block… in the rain, no less. At 8PM the doors opened and the venue filled to capacity in no time. Steve Rodriguez, Mark Nardelli and Tombo Colabraro took to the stage and thanked everyone for waiting out in the rain and then introduced vid. Willy Akers had the first part, and then (in true skateboarding video premiere fashion) the video system crashed and had to be rebooted. On the second run everything was cool and the crowd cheered on as they watched 7 years of hard work up on the big screen.  Congratulations to 5Boro for cranking out an awesome vid and thanks to Supra & Red Bull for sponsoring the event! Photos from throughout the night below, video recap should be up next week. Also, don’t forget about the upcoming shop premieres and the online Thrasher Premiere scheduled for 2/24/2012 (new promo clip...
5Boro Interview: Part 1 – “Join, or Die” Intro (2012)

5Boro Interview: Part 1 – “Join, or Die” Intro (2012)

We spent some time with the 5Boro family to do a multi-part interview. In Part 1 we gained some insight about their new video “Join, or Die” which is premiering in NYC tomorrow night (2/16/2012) at Santos Party House. Additionally premieres will be held around the world. Thrasher also plans to premiere the video online in a few weeks, stay posted for details. The DVD will be FREE at selective 5Boro stockists across the globe, check your local skate shop for details. Want to see more footage?  Watch the Join, or Die Trailer & Trailer 2 clips. Links:  5Boro Site 5Boro on Facebook 5Boro on Twitter 5Boro on...
Agenda NYC Interviews via Amy Gunther – Day 1 (2012)

Agenda NYC Interviews via Amy Gunther – Day 1 (2012)

KCDC’s Amy Gunther interviews Jahmal Williams, Mark Nardelli & Dave Ortiz at the first day of Agenda NYC. Hear whatsup with Hopps, 5Boro and Dave’s Wearhouse straight from the source. Interviews embedded below. Also, House of Vans opened up last night to host a little Agenda NYC after-session. Heads got to skate while it rained outside and Vans hooked it up with a stack of pizzas. Check the pics...
Lookbook: 5Boro Holiday (2011)

Lookbook: 5Boro Holiday (2011)

5Boro just dropped their Holiday lookbook for 2011 featuring their skate posse & design family, shot by Alessandro Simonetti. Additionally they put out a “5Boro Minute with Mark Nardelli” (embedded below) giving behind the scenes to Nardelli (Brand Director) working with designers Raza Uno and Grotesk of Double Day & Cartwright studios shot by Jay Maldonado. 5Boro Minute with Mark Nardelli 5Boro Lookbook Holiday...
Video & Photo Recap: Stoked Awards (2011)

Video & Photo Recap: Stoked Awards (2011)

On Novemeber 9th Stoked held their 2011 Stoked Awards at the Union Square Ballroom here in NYC. Attendees were treated to drinks & food and got to see some of Stoked’s finest receive their awards including: Paul Rodriguez (Stoked Achievement Award, Jeanne Rousseau & Armani Green (Stoked Mentoring Pair Award), Leanne Fonseca (Stoked Volunteer Award) and Ann Kaatz (Stoked Appreciation Award). After they had a quick fundraiser and ended up raising $110,000 which will go directly to their programming for youth. Steve Larosiliere, Stoked’s Founder & President then concluded the night with an inspirational speech about the program and all they’ve accomplished so far. Congratulations to all the award winners and thank you to Stephen and the Stoked team! Here’s a video recap of the night along with P-Rod’s After-school event earlier that week. Links: Stoked Mentoring Site Stoked Awards Site Stoked on Facebook Stoked on Twitter Additional Links: Stoked Video Recap Steve Larosiliere’s Post Brad Clarke for Radcollector Transworld Business...
Photo Recap: After School with P-Rod & Friends (2011)

Photo Recap: After School with P-Rod & Friends (2011)

Paul Rodriguez spoke at an After School event presented by Stoked & Mountain Dew yesterday at New York City Technical College. P-Rod took the stage in front of an audience of high school students to answer some questions from Stoked founder Steve Larosiliere and to speak about how skateboarding has shaped his life. Alex Corporan, Mark Nardelli, Steve Rodriguez & Nigel Sylvester also spoke on friendship & leadership topics and answered questions. The crowd watched some clips, got some free product and between speakers listened to DJ C-Lo spin some tracks. Paul will be receiving the Stoked Achievement Award at this year’s Stoked Awards (11/9/2011), if you’re interested in attending get your tickets here. We will be shooting the event, so check back for a video recap.   Sponsors:  Stoked Mountain Dew Harold Hunter Foundation NY Skateboarding Homage Brooklyn Rad Collector KCDC 5Boro Open Road...
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